Marketing is a concept that has been around for ages. The idea of marketing per se as a recognized discipline or an academic field has only existed since the middle of the twentieth century. Early television ads sold everything from Dreft Detergent to Malt-O-Meal. These ads were very successful in spite of the lack of today’s digital technology. Some of them even became classics, iconic memorabilia of days gone by.
Javier Loya of OTC Global Holdings comments, “Today’s society is bombarded with ads on TV, on billboards, in magazines, on the radio, and even in the movies and shows we watch. Product placement has become a very successful mode of advertising in just the last few years.”
The reason marketing has continued to expand over the years, even taking on a rapid evolution of sorts, is simple. MARKETING WORKS! OTC Global Holdings is well known around the world due to their amazing marketing strategies.
According to Javier Loya of OTC Global Holdings, “You’ll need a professional agency to help you craft the right message for your company but once you do, you’ll see a difference in sales.”
OTC Global Holdings in Houston, Texas, is the largest independent OTC commodity brokerage in the world and has been quite successful over the years.
Marketing comprises all activities involved in the transfer of goods from the producer or seller to the consumer or buyer. The scope of marketing includes advertising, selling, shipping, and storing.
Javier Loya grew up in El Paso, Texas and now lives in Houston, Texas with his wife and two daughters. He the founder and co-CEO of OTC Global Holdings, the largest independent OTC commodity brokerage in the world. He graduated from Columbia University in New York and is a minority owner of the Houston Texans football team.